Matching the first film’s $85.4m domestic take might be trickier when Sponge Out Of Water arrives in the US on February 6, more than 15 years after the series began its run. Worldwide distributor Paramount opened The SpongeBob Movie: Sponge Out Of Water over the weekend of January 30 in Mexico and a few other territories and should have a shot at beating the $54.7m taken internationally by 2004’s The SpongeBob SquarePants Movie, given the international spread of the series over the past decade. The characters – which at one point become super-hero versions of themselves – aren’t as charming in their on-shore CG forms and the live action/animated sequences consist mostly of standard slapstick action. But while there’s still eye candy and silly jokes for younger kids, the charm is spread pretty thinly over a fussy and not very engaging story and the live action doesn’t, in the end, add much to the appeal. The second big screen take on SpongeBob SquarePants preserves the sweet, surreal charm of the long-running Nickelodeon cartoon series and adds a bit of novelty by mixing some 3D live action in with its 3D animation.
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